Email Marketing Strategist

17 hours ago

Batangas, Calabarzon, Philippines beBeeCustomer Full time ₱5,000 - ₱8,000
Transformative Email Marketing Specialist">

We are seeking an innovative and skilled Email Marketing Specialist to revolutionize our customer engagement strategies.

The ideal candidate will be responsible for designing and optimizing advanced automation flows and customer segmentation strategies to drive revenue growth and enhance the overall customer experience.

As a key member of our marketing team, you will work closely with the Content Manager to ensure alignment with our brand voice and aesthetic. You will also collaborate with the CX team to enhance customer communications using NPS and other feedback to improve messaging strategy.

  • Take ownership of our email, SMS, and push marketing channels, focusing on key performance metrics such as revenue per recipient, open and click-through rates, unsubscribe rates, and total revenue generated.
  • Design and continuously optimize advanced automation flows and customer segmentation strategies, enhancing Welcome and Abandon Cart flows while aiming to go beyond standard setups.
  • Lead the planning, creation, and scheduling of all marketing campaigns, working closely with the Content Manager to ensure alignment with our brand voice and aesthetic.
  • Collaborate with the CX team to enhance customer communications, using NPS and other feedback to improve messaging strategy.
  • Develop detailed briefs for the Content team, using data and past performance insights to guide the creation of high-converting email content.
  • Continuously test and experiment with subject lines, CTAs, visuals, layout, and other campaign elements to maximize performance.
  • Partner with the Product team to ensure high-priority items and new arrivals receive appropriate visibility in email campaigns.
  • Track, analyze, and report on all key email and CRM metrics, using insights to refine future strategies.
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