
IT Product Launch Specialist
21 hours ago
We are seeking an experienced Product Marketing Manager to develop and execute go-to-market strategies for IT product launches, market expansions, and feature rollouts. The successful candidate will analyze industry trends, customer needs, and competitor positioning to drive demand generation initiatives.
Responsibilities:
- Develop go-to-market strategies for IT product launches and market expansions
- Analyze industry trends, customer needs, and competitor positioning
- Create sales enablement materials (pitch decks, battle cards, case studies)
- Collaborate with cross-functional teams to ensure alignment on positioning and messaging
- Drive demand generation initiatives through digital campaigns and content marketing
- Define KPIs and performance metrics to measure GTM effectiveness
Requirements:
- 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology
- Expertise in market research, competitive analysis, and sales enablement for IT solutions
- Proven track record of launching and scaling technology products in global markets
- Strong storytelling, messaging, and strategic thinking skills
- Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms
- Ability to work cross-functionally and influence stakeholders across technical and business teams
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