
Digital Campaign Specialist
1 day ago
A Performance Marketing Coordinator is needed to support seasonal marketing campaigns across digital channels. This role will assist in campaign execution, performance monitoring, and documentation.
Key Responsibilities- Campaign Support & Execution: Assist in the execution of seasonal growth marketing campaigns across digital channels (e.g., paid social, paid search, display, email, organic social).
- Prepare creative assets, links, and supporting documents for review, and assist with file organization and brief formatting.
- Coordinate with internal teams on campaign deliverables.
- Ensure accuracy and consistency across all marketing materials and assets.
- Performance Monitoring & Reporting: Monitor live campaign performance using dashboards and platform tools.
- Update trackers and performance reports to highlight key metrics (e.g., CTR, CPA, ROAS).
- Flag anomalies or underperformance for review and optimization.
- Support A/B testing and help document test hypotheses, setups, and results.
- Assist in competitive research and ad benchmarking.
- Review past campaign results to identify takeaways and apply relevant insights to current programs.
- Support performance recaps by gathering creative examples, screenshots, and reporting visuals across channels.
- Assist in formatting seasonal insights and organizing learnings into accessible, presentation-ready formats.
- Documentation & Process Support: Organize campaign materials and shared folders, ensuring consistent naming conventions and easy access across teams.
- Document campaign wrap-ups and share key takeaways with the team.
- Maintain campaign trackers and build a consolidated calendar of deliverables, milestones, and timelines to support cross-functional visibility.
- Track creative asset status, flag missing elements, and ensure timely follow-up across teams.
- Assist with formatting internal decks, updating slide templates, or preparing presentation-ready documents as needed.
- Support invoice and contract tracking by organizing campaign-related documentation from vendors and partners.
- Other Duties & Responsibilities: Support internal and partner-facing communications by drafting outreach emails, organizing contact lists, and assisting with follow-ups.
- Monitor inbox and team threads to surface time-sensitive action items or communications requiring review.
- Help prepare notes, recaps, or supporting materials for cross-functional meetings or seasonal syncs.
- Assist with general project coordination tasks across Growth Businesses, helping ensure deliverables stay on track.
- Bachelor's Degree in Marketing or related fields.
- Minimum of one (1) year of relevant experience in Marketing channels such as paid social, PPC, and programmatic.
- Proficient in MS Office – Outlook, Word, Excel, PowerPoint.
- Experience in Marketing is not required, but is definitely a plus.
- Strong organizational skills with the ability to manage multiple projects, timelines, and deliverables.
- Excellent communication skills and attention to detail.
- Comfortable working in a fast-paced environment and supporting cross-functional teams.
- A proactive and collaborative mindset, with a willingness to support both executional tasks and operational needs.
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