Digital Marketing Specialist
3 hours ago
Job Title: Digital Marketing Specialist
About the JobWe are seeking an experienced Digital Marketing Specialist to join our dynamic team. As a key player in our organization, you will be responsible for managing and executing our digital advertising and e-commerce operations.
Key Responsibilities- Develop and execute paid advertising campaigns across major platforms, including Google Ads, Meta (Facebook/Instagram), TikTok Ads, and others.
- Analyze campaign performance, track key metrics (ROAS, CPA, CTR), and optimize for maximum efficiency and ROI.
- Collaborate with our creative specialist to provide feedback on ad performance and request new creative assets.
Digital Advertising:
- Manage day-to-day operations of our Shopify-based independent e-commerce store.
- Handle order processing, inventory management, and fulfillment logistics in collaboration with our supply chain team.
- Implement customer service processes to ensure high levels of customer satisfaction.
- Conduct A/B testing and site optimizations to improve conversion rates and user experience.
Expansion:
- Assist in setting up and managing new sales channels as we expand to platforms like Amazon and TikTok Shop.
- Stay updated on the latest trends in DTC e-commerce, digital marketing, and consumer electronics.
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