
Strategic Lead Generation Specialist
1 day ago
We are seeking an accomplished professional to drive scalable expansion of the supply partnership pipeline through strategic lead generation.
This role will own and execute the global supply-side lead generation strategy, requiring a data-driven expert with expertise in lead generation systems and process automation.
The ideal candidate is both a strategic thinker and hands-on contributor, with an entrepreneurial spirit, extreme passion for our mission, and the energy and discipline to excel in a dynamic environment.
Responsibilities:- Partner with senior leaders to define key performance indicators, set performance targets, and lead the development of a strategic roadmap for sustainable lead generation growth.
- Own and execute the global supply-side lead generation strategy with a strong focus on nonprofit partnerships and social impact organizations.
- Design and maintain scalable, automated systems for lead sourcing, qualification, and conversion, ensuring end-to-end data integrity and global compliance.
- Leverage CRM platforms, AI tools, and automation solutions to streamline workflows, reduce manual effort, and improve targeting efficiency.
- Oversee the vetting process to ensure prospective partners are legitimate, compliant with global standards, and fraud-free.
- Develop standardized vetting frameworks and continuously improve them in response to regulatory changes.
- Lead data-driven decision-making by developing performance dashboards, conducting root-cause analysis of pipeline metrics, and delivering actionable insights to improve conversion rates and team efficiency.
- Perform hands-on lead generation activities, including research, outreach, and pipeline management as needed.
- Oversee the global supply lead generation team and contractors, providing mentorship and upskilling in best practices for lead generation and compliance.
- Assume additional responsibilities as assigned, focusing on continuous learning and adaptation.
Requirements:
- 5+ years of experience in lead generation, partnerships, or business development, preferably in international organizations.
- Strong experience using HubSpot and other CRM or lead management tools.
- Proven ability to manage and optimize tech-enabled systems for tracking and automation.
- Excellent analytical skills, with a data-driven mindset to optimize workflows.
- Ability to manage teams effectively.
- Self-starter with a problem-solving mentality and a hands-on approach to execution.
- Experience working in fast-paced environments.
- Passion for our mission and commitment to making a meaningful impact.
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