
Virtual Marketing Assistant
1 week ago
We are seeking a highly organized and detail-oriented professional to support our marketing team in managing and executing digital marketing initiatives.
Key Responsibilities:- Develop and schedule content for social media platforms (Facebook, Instagram, LinkedIn) using specialized tools.
- Maintain a consistent posting schedule aligned with the company's marketing calendar.
- Engage with target audiences through comments, likes, follows, and direct interactions.
- Track and report on engagement metrics, follower growth, and audience interactions.
- Deploy email campaigns via Mailchimp to segmented customer, lead, and prospect lists.
- Maintain and update email lists for accuracy and relevance.
- Monitor campaign performance and report on KPIs (open rates, click-through rates, conversions).
- Coordinate with the internal team to receive approved copy and graphics.
- Upload, schedule, and quality-check content prior to publishing.
- Keep marketing assets organized in OneDrive or other approved systems.
- Assist with setting up workflows for social and email automations.
- Support integration of platforms to improve efficiency in campaign execution.
- Provide assistance in managing and monitoring paid advertising campaigns (Facebook, Instagram, LinkedIn, Google Ads) and report on performance metrics.
- Communicate progress on all assigned tasks daily, ensuring visibility and accountability.
- Report on completed posts, audience engagement, list updates, and ad performance.
- Immediately flag issues, delays, or required clarifications to the marketing lead via Microsoft Teams or Slack.
- Participate in brainstorming sessions to support campaign planning and execution.
- Proven experience in social media management, email marketing, and marketing automation.
- Proficiency in Mailchimp, Canva, MA (Meta Business Manager), Zoho Social (or similar tools).
- Experience with paid ads on Facebook, Instagram, LinkedIn, or Google Ads preferred.
- Strong written and verbal communication skills in English.
- Highly detail-oriented with the ability to follow structured workflows.
- Proactive, self-motivated, and able to manage tasks independently.
- Strong collaboration skills with the ability to work in a remote team environment.
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