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Brand Advocacy Manager

3 weeks ago

Quezon City, National Capital Region, Philippines Euroasia Executive Search Full time
Role Overview

We are seeking an experienced Market Activation Manager to lead our efforts in driving city-level saturation through strategic campaigns and customer advocacy. This individual will play a pivotal role in building and nurturing digital communities, leveraging influencer marketing techniques, and creating Key Opinion Leaders (KOLs) to amplify the brand's market equity.

Responsibilities:
  • City-Level Saturation
    • Develop and implement market activation strategies to achieve market penetration and customer acquisition goals.
    • Plan, execute, and optimize localized campaigns, ensuring their alignment with city-level strategies and company objectives.
    • Identify and manage strategic partnerships that enhance market activation and community engagement.
  • Ambassador Community Development
    • Foster and grow digital communities to strengthen brand presence and customer relationships.
    • Design programs to convert loyal customers into brand ambassadors, driving organic growth.
    • Leverage influencer marketing to boost community engagement and brand visibility.
  • Performance Evaluation
    • Monitor, analyze, and report on campaign performance and community-building efforts, using insights to drive continuous improvement.
Requirements:
  • Experience in community/activation management.
  • Program/project management and people management experience.
  • Campaign management and digital influencer expertise.
  • At least 7 years of marketing experience, focusing on activation, advocacy, or community engagement.
  • Proven track record of managing localized campaigns and achieving tangible results.
  • Digital community nurturing and influencer marketing strategy expertise.
  • Campaign planning, optimization, and ROI measurement expertise.
  • Data interpretation and strategy refinement analytical capabilities.