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Brand Manager

1 month ago

Quezon City, National Capital Region, Philippines Universal Robina Corporation Full time

Direct message the job poster from Universal Robina Corporation

Talent Acquisition and Onboarding Associate at Universal Robina Corporation

Grow Beyond UR Job with URC

Universal Robina Corporation is looking for a Brand Manager who is open and eager to build brands in new category spaces for an established company in the Philippines. The ideal candidate should be strategic, innovative, consumer-centric, and have experience in creating marketing plans, executing annual brand initiatives, delivering volume and value targets, and business development.

Category: Beverages

What are their Job Responsibilities:

  • Insighting: Ability to draw insights from market data as well as from a developed skill in keen observation of the consumer's shopping purchase and consumption usage habits; gathering and analyzing market data and consumer observations for the purpose of recommending appropriate marketing strategies and action plans.
  • Brand/Product Positioning: Ability to evaluate concepts, processes, and market segments; as well as spot/assess gaps and identify opportunities in order to develop, rationalize, and recommend positioning strategies for the assigned brand within a segment or category.
  • Innovation: Ability to think "outside the box" using insights derived from consumer shopper and usage habits and from a thorough understanding of the product's manufacturing process, composition, specifications; as well as to manage the product development/improvement process for the purpose of developing new products or new ways of doing things.
  • Advertising and Promotions: Ability to formulate objectives and strategies and execute brand communications for the assigned brand and its architecture through various communications media and implement a promotions program against the end-consumer and the trade consistent with the brand's communication strategy.
  • Sales and Distribution: Ability to understand the flow of goods from the manufacturing plant to the end-consumer and assess brand potential against the trade in order to identify gaps and opportunities where programs may be implemented for category volume growth.
  • Finance: Should be familiar with financial statements well enough to monitor spending and profit based on the brand/business being created.

What are the Qualifications:

  • Candidate must possess at least a Bachelor's/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
  • At least 5 years working experience in brand marketing, preferably in an FMCG set-up.
  • Exposure to different areas of marketing especially in promotions, brand building, and P&L analysis.
  • Should be open to handle new brands.

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Business Development

Industries

Manufacturing

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