Market Activation Manager
2 weeks ago
The Market Activation Manager will play a pivotal role in driving city-level saturation through strategic campaigns and customer advocacy. This individual will spearhead initiatives to transform existing customers into brand ambassadors, ensuring they become influential advocates who attract new customers. This role demands expertise in building and nurturing digital communities, leveraging influencer marketing techniques, and creating Key Opinion Leaders (KOLs) to amplify the brand's market equity.
Key Responsibilities:
- Market Saturation Strategy and Campaign Management
- Design and implement market activation strategies to achieve market penetration and customer acquisition goals.
- Plan, execute, and optimize localized campaigns, ensuring their alignment with city-level strategies and company objectives.
- Identify and manage strategic partnerships that enhance market activation and community engagement.
- Ambassador Community Development:
- Foster and amplify digital communities to cultivate a strong brand presence and build customer engagements.
- Develop and implement programs to turn loyal customers into brand ambassadors, creating a network of advocates who drive organic growth.
- Utilize influencer marketing techniques to support community-building efforts and elevate the brand's visibility within target markets.
- Performance Analysis
- Monitor, analyze, and report on the effectiveness of campaigns and community-building efforts, leveraging insights to drive continuous improvement.
- Experience in community / activation management.
- Experience in program/project management and people management.
- Experience in managing campaigns and digital influencers.
- At least 7 years in marketing, with a focus on activation, advocacy, or community engagement.
- Proven track record of managing localized campaigns and achieving tangible outcomes.
- Strong background in nurturing digital communities and applying influencer marketing strategies.
- Expertise in campaign planning, optimization, and measuring ROI.
- Analytical capabilities to interpret data and refine strategies.
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