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Head of Digital Lead Generation

1 week ago

Makati City, National Capital Region, Philippines Manulife Financial Full time

About the Job

We are seeking a seasoned Growth Marketing expert to join our team as the Head, Growth Marketing. In this role, you will be responsible for driving growth through innovative digital marketing strategies and initiatives.

Main Responsibilities

  1. Develop and Implement Growth Strategies
    • Develop and implement comprehensive growth strategies to improve leads pool to our distributors.
    • Collaborate with cross-functional teams to ensure effective implementation of growth strategies.
  2. Lead Digital Initiatives and Team
    • Conceptualize and implement digital projects aimed at improving the customer experience.
    • Lead a team of digital marketing professionals to develop and execute digital marketing strategies.

Requirements

  • Bachelor's degree in Business, Marketing, Communications, or related field.
  • 10+ years of experience in leads management or related roles.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Ability to manage technology partners and vendors.
  • Proven ability to manage senior stakeholders within the country and regionally.
  • Proven ability to lead digital initiatives and manage digital platforms.
  • Familiarity with customer relationship management (CRM) tools and software.