Business Strategy Manager
4 days ago
Job Overview:
We are seeking a highly skilled Business Strategy Manager to join our team at La Filipina Uy Gongco Group of Companies.
About the Role:
The Category Development Lead will be responsible for creating and implementing category strategies that drive business growth and profitability.
Key Responsibilities:
- Strategy Development: Develop and implement category strategies that align with the company's overall business objectives.
- Brand and Positioning Management: Build and maintain strong brand equity through integrated advertising and activation plans.
- Marketing and Brand Communications: Create and execute integrated marketing and communications plans to effectively market products and brands to target audiences.
- Events Management: Plan and execute events that support the company's marketing objectives.
- Digital Marketing: Develop and execute digital marketing strategies that drive engagement and conversions.
- Market Research: Conduct market research to inform category strategies and identify business opportunities.
- Innovations and New Product Launch: Identify and develop new product opportunities that drive business growth and profitability.
- Financial Management: Manage budgets and resources to ensure efficient use of company funds.
Requirements:
- Candidate Qualifications: Bachelor's/College Degree in any field.
- Work Experience: At least 7 years of working experience in the related field, with 3 years in a leadership role.
- Required Skills: Brand Management.
- Preferred Experience: Experience handling an FMCG brand, specifically in the Food Segment.
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