Ecommerce Digital Marketing Specialist

1 week ago

Barcelona, Philippines beBeeDigital Full time $70,000 - $85,000
Digital Marketing Role

As a key player in our marketing team, you will be responsible for driving growth through digital channels. Your primary focus will be on developing and executing effective strategies to increase brand awareness, engagement, and ultimately, sales.

The ideal candidate will have a strong understanding of digital marketing principles and practices, with hands-on experience in paid advertising, email marketing, and Shopify site management. You will work closely with internal teams to ensure seamless execution of campaigns and projects.

  • Paid Advertising: Strong foundational knowledge of Google Ads, particularly Performance Max (PMAX), Shopping, and Search Campaigns is essential. You will also need to analyze campaign data to improve ROI.
  • Shopify Management: Confidence in working with the Shopify Theme Editor and various Shopify apps is required. Troubleshooting basic Shopify bugs, maintaining store hygiene, and resolving customer/order issues are also crucial.
  • SEO and Organic Traffic Growth: Hands-on experience with tools like Semrush, Google Search Console, Google Merchant Center, and Bing Webmaster Tools is necessary. Collaborating with SEO agencies to improve organic traffic, keyword rankings, clicks, and CTR is also important.
  • Email Marketing & Automation: Experience with email marketing platforms, preferably Klaviyo, is required. Understanding key D2C email flows such as Welcome Series, Cart Abandonment, and Lead Magnets is essential.

The successful candidate will have 2–5 years of digital marketing experience, ideally in DTC or eCommerce. They will be confident with marketing analytics, KPIs, and performance reporting. Proficiency in Google Ads, Meta Ads, Shopify, Google Analytics, GTM, Semrush, and Google Search Console is also necessary.

Bonus points if you have experience in skincare, beauty, or lifestyle brands, basic tech confidence to handle Shopify customizations and app setups, or pop culture savvy to translate trends into impactful copy and design.

What We Offer
  • Remote Work: Work from anywhere in the world. You have all the flexibility and freedom in your work, we measure results.
  • Unlimited Paid Time Off: Enjoy unlimited vacation days to recharge and pursue your passions.
  • Diverse Environment: Join a multinational diverse environment and awesome coworkers.
  • Fast-Growing Company: Be part of a fast-growing company that still maintains a small-team feel. When you learn and grow – so does the company.
  • Learning Opportunities: Amazing learning opportunities as you will be able to work on various types of consumer products.
  • Culture: Join a very friendly, open-minded, and fun team where everyone works together and grows in something they love and can be proud of.

At our company, we strongly encourage new ideas and initiatives on how we can improve and do things better.

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