Strategic Data Analyst

1 day ago

San Fernando, Central Luzon, Philippines beBeeInsights Full time $80,000 - $125,000
Marketing Insights Specialist

Winona is a leading telemedicine company providing HRT for women in menopause.

About the Role

We're seeking a sharp, detail-obsessed Marketing Analyst to help us make data-driven decisions. You'll own the customer journey from first impression to conversion and help us understand what's working, what's not, and where the biggest growth opportunities lie.

You'll work closely with cross-functional teams to set up funnel tracking, evaluate creative performance, conduct competitive research, and uncover insights that fuel smarter acquisition strategies. Your work will directly influence campaign development and optimization decisions.

Key Responsibilities
  • Set up and monitor full-funnel tracking from ad click to sign-up to retention.
  • Build and maintain dashboards that surface conversion rates, drop-off points, and cohort behavior.
  • Partner with growth and product teams to recommend A/B tests and UX improvements.
  • Analyze the performance of paid media and content campaigns across channels.
  • Break down creative effectiveness by format, hook, CTA, and audience segment.
  • Surface actionable recommendations on what's working and where to iterate.
  • Monitor competitor strategies, ad libraries, landing pages, messaging, and offers.
  • Compile and present intelligence that helps shape our positioning, messaging, and creative tests.
  • Create weekly/monthly marketing performance reports with both high-level summaries and deep dives.
  • Work cross-functionally to connect marketing metrics with product, sales, and lifecycle KPIs.
  • Help build forecasting models and identify underperforming segments.
Requirements
  • 2+ years of experience in a marketing analytics or growth analytics role.
  • Strong understanding of marketing attribution, funnel dynamics, and customer journeys.
  • Proficiency in tools like Mixpanel, Google Analytics, Amplitude, or similar event-based analytics platforms.
  • Advanced Excel/Google Sheets skills; experience with SQL or BI tools is a plus.
  • Highly comfortable working with cross-functional teams, asking good questions, and influencing decisions with data.
  • Bonus: exposure to paid media platforms, email performance analytics, or customer segmentation.

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