Virtual Digital Marketing Professional
2 days ago
We are seeking a highly organized and detail-oriented individual to support our marketing team in managing and executing digital marketing initiatives. The role will focus on social media management, email marketing, marketing automation, and advertising support with the goal of enhancing our online presence, driving audience engagement, and supporting lead generation.
Key ResponsibilitiesSocial Media Management- Schedule and publish approved content on Facebook, Instagram, and LinkedIn using Meta Business Manager, Zoho Social, or similar tools.
- Maintain a consistent posting schedule aligned with the company's marketing calendar.
- Engage with target audiences through comments, likes, follows, and direct interactions.
- Track and report on engagement metrics, follower growth, and audience interactions.
- Deploy email campaigns via Mailchimp to segmented customer, lead, and prospect lists.
- Maintain and update email lists for accuracy and relevance.
- Monitor campaign performance and report on KPIs (open rates, click-through rates, conversions).
- Coordinate with the internal team to receive approved copy and graphics.
- Upload, schedule, and quality-check content prior to publishing.
- Keep marketing assets organized in OneDrive or other approved systems.
- Assist with setting up workflows for social and email automations.
- Support integration of platforms to improve efficiency in campaign execution.
- Provide assistance in managing and monitoring paid advertising campaigns and report on performance metrics.
- Communicate progress on all assigned tasks daily, ensuring visibility and accountability.
- Report on completed posts, audience engagement, list updates, and ad performance.
- Immediately flag issues, delays, or required clarifications to the marketing lead via Microsoft Teams or Slack.
- Participate in brainstorming sessions to support campaign planning and execution.
- Consistent and timely scheduling of social media and email campaigns.
- Growth in social media followers, engagement rates, and audience interactions.
- Increased email campaign effectiveness (open rates, CTRs, conversions).
- Organized and error-free deployment of content and assets.
- Improved lead generation and measurable ad performance (CTR, impressions, ROAS).
- Responsiveness to deadlines and clear communication with internal teams.
- Proven experience in social media management, email marketing, and marketing automation.
- Proficiency in Mailchimp, Canva, Meta Business Manager, Zoho Social (or similar tools).
- Experience with paid ads on Facebook, Instagram, LinkedIn, or Google Ads preferred.
- Strong written and verbal communication skills in English.
- Highly detail-oriented with the ability to follow structured workflows.
- Proactive, self-motivated, and able to manage tasks independently.
- Strong collaboration skills with the ability to work in a remote team environment.
- Experience in healthcare or professional services marketing is a plus.
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