Digital Ad Concept Developer

2 days ago

Cavite City, Calabarzon, Philippines beBeeCreative Full time ₱4,500,000 - ₱6,000,000

We are seeking a highly skilled Direct Response Creative Strategist to join our team at Lonvera.

Job Description

The ideal candidate will be responsible for ideating, researching, and delivering high-performing Meta ad concepts across multiple products and customer avatars.

Primary objectives include generating 15-25 fresh ad concepts weekly tailored for Meta (Facebook & Instagram). The role requires writing direct response copy and creative briefs with strong hooks, pacing, and structure. Additionally, the individual will conduct market research to uncover customer pain points, desires, and objections.

Key responsibilities include creating ad concepts for different stages of the funnel - cold, warm, and hot traffic. The successful candidate will source content from UGC creators across platforms like TikTok, Instagram, and UGC marketplaces. Finally, they will analyze performance and iterate on ad creative to improve conversions.

Responsibilities

  • Generate 15-25 fresh ad concepts weekly tailored for Meta (Facebook & Instagram)
  • Write direct response copy and creative briefs with strong hooks, pacing, and structure
  • Conduct market research to uncover customer pain points, desires, and objections
  • Create ad concepts for different stages of the funnel - cold, warm, and hot traffic
  • Source content from UGC creators across platforms like TikTok, Instagram, and UGC marketplaces
  • Analyze performance and iterate on ad creative to improve conversions

Requirements

  • 3+ years experience in a direct response or performance creative role (e-commerce brand, agency, or affiliate)
  • Deep knowledge of video pacing, ad storytelling, attention hooks, and scroll psychology
  • Strong direct response copywriting ability - especially for Meta video ads
  • Proven ability to analyze and optimize creative based on performance data
  • Experience working with UGC creators and content sourcing platforms
  • Able to leverage AI tools to increase output without sacrificing quality
  • Fast, detail-oriented, self-managed - thrives in a remote, high-speed environment

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