Google Ads Strategist

1 day ago

Cavite City, Calabarzon, Philippines beBeeDigital Full time ₱500,000 - ₱750,000

As a seasoned digital marketing professional, you will play a pivotal role in driving growth and revenue for our clients through the strategic planning and execution of Google Ads campaigns. Your expertise will be essential in crafting compelling ad copy, optimizing campaign performance, and ensuring seamless integration with our clients' sales funnels.

Key Responsibilities
  • Campaign Planning and Execution: Develop and execute end-to-end Google Ads strategies across multiple channels, including Search, Display, YouTube, Shopping, and Performance Max.
  • Keyword Research and Targeting: Conduct thorough keyword research to identify high-value opportunities and ensure precise audience targeting.
  • Continuous Optimization: Continuously monitor and optimize campaign performance, adjusting bids, budgets, and creative assets to maximize ROI.

Data Analysis and Reporting

  • Track Key Performance Indicators (KPIs): Utilize Google Ads, Google Analytics, and Google Looker Studio to analyze campaign data and provide actionable insights.
  • Regular Reporting: Deliver comprehensive performance reports to stakeholders, highlighting key findings and recommendations for improvement.

Strategic Development and Collaboration

  • Campaign Strategy Development: Create customized Google Ads strategies aligned with client objectives and sales goals.
  • Collaboration and Teamwork: Work closely with internal teams to ensure cohesive execution, message alignment, and effective use of digital collaboration tools.

Industry Knowledge and Skills

  • Digital Marketing Trends: Stay up-to-date on the latest digital marketing techniques and trends to inform strategy and decision-making.
  • Platform Expertise: Demonstrate proficiency with Google Suite products, particularly Google Sheets, and other relevant tools.

Qualifications and Requirements

  • Bachelor's Degree: Hold a degree in Marketing, Advertising, Communications, Business, or a related field.
  • Experience: Possess at least 1–3 years of hands-on experience managing Google Ads campaigns, with a proven track record of measurable results.
  • Certification: Google Ads Certification is a significant advantage.
  • Skills: Showcase exceptional interpersonal and public relations skills, as well as strong analytical abilities.

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