
Direct Response Advertising Specialist
1 week ago
Our team is looking for an experienced Direct Response Creative Strategist to develop high-performing ad concepts that drive results across multiple products and customer avatars.
Key Responsibilities:- Generate fresh ad concepts weekly tailored for Meta (Facebook & Instagram)
- Write direct response copy and creative briefs with strong hooks, pacing, and structure
- Conduct market research to uncover customer pain points, desires, and objections
- Create ad concepts for different stages of the funnel — cold, warm, and hot traffic
- Source content from UGC creators across platforms like TikTok, Instagram, and UGC marketplaces
- Analyze performance and iterate on ad creative to improve conversions
- Work across multiple products and avatars while maintaining clarity, speed, and attention to detail
Requirements: At least 3+ years of experience in direct response or performance creative roles. Proficient in video pacing, ad storytelling, attention hooks, and scroll psychology. Strong direct response copywriting ability is essential, especially for Meta video ads.
What We Offer:- Bonuses for winning ad concepts meeting performance benchmarks
- 100% remote work environment with clear KPIs and high ownership
- Opportunities for growth into senior creative director or performance creative lead
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