Digital Advertising Strategist

1 week ago

Pagadian, Zamboanga Peninsula, Philippines beBeePerformance Full time ₱500,000 - ₱1,000,000

Job Title: Paid Ads Manager

Role Summary

This role involves overseeing paid advertising campaigns across various platforms to drive impactful results. The ideal candidate will have extensive experience in managing large ad budgets, analyzing complex data, and implementing conversion rate optimization strategies.

The successful applicant will lead teams of cross-functional marketing professionals, collaborate with other departments, and utilize data-driven insights to enhance campaign performance.

Key Responsibilities
  • Plan, execute, and optimize paid advertising campaigns across Google, Meta, and other relevant platforms.
  • Set up, monitor, and optimize conversion tracking to ensure accurate attribution and data-driven decisions.
  • Perform A/B testing specifically on paid ads to enhance ad creatives, audience targeting, and bidding strategies.
  • Collaborate with the team to implement conversion rate optimisation (CRO) strategies that focus on enhancing paid ad performance.
  • Provide insights and recommendations based on data analytics and attribution modeling.
  • Stay updated with industry trends, platform updates, and emerging technologies to maintain a competitive advantage.
  • Coordinate closely with content, design, and SEO teams to ensure ad campaigns and organic strategies are aligned.
Qualifications
  • Minimum 5 years of hands-on experience managing large ad budgets on Google Ads and Meta Ads.
  • Proven track record of driving high ROI paid campaigns.
  • Expertise in performance tracking, analytics tools, and data-driven decision-making.
  • Strong experience with A/B testing for paid ads (not website-level testing).
  • Solid understanding of conversion rate optimization (CRO) strategies related to ads.
  • Familiarity with data attribution models and performance measurement frameworks.
  • Working knowledge of SEO best practices (expertise is not required, but understanding is highly preferred).
  • Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and other relevant platforms.
  • Experience collaborating with cross-functional marketing teams.
  • Ability to analyze complex data and translate insights into actionable strategies.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.
Additional Information
  • Position: Full-time
  • Work Schedule: 3 PM – 12 MN
  • Weekends Off: Fixed

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