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Digital Campaign Manager

1 week ago

Makati City, National Capital Region, Philippines LeadAdvisors Full time
About the Role
We're seeking an experienced Email Marketing Specialist to join our dynamic team at LeadAdvisors. As a key member of our marketing team, you'll be responsible for designing, implementing, and managing email campaigns that align with our overall marketing strategies.

Responsibilities:
  1. Design, implement, and manage email campaigns using HubSpot, including creating templates, newsletters, and automated workflows.
  2. Develop compelling visuals and graphics using Canva or similar tools to enhance email content and engagement.
  3. Segment audiences to ensure personalized and relevant messaging across different customer groups.
  4. Analyze campaign performance metrics (open rates, click-through rates, conversions) and optimize based on data insights.
  5. Collaborate with content, design, and SEO teams to ensure cohesive messaging across all digital channels.
  6. Conduct A/B testing on subject lines, content, and layouts to improve engagement and conversion rates.
  7. Maintain and clean email databases to ensure high deliverability and compliance with GDPR, CAN-SPAM, and other applicable laws.