Digital Manager
4 days ago
Direct message the job poster from Publicis Groupe
Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's third largest communications group. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
This model, with a country led approach, is called the "Power of One" and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organization.
Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organization powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients' own transformation through delivering the true scale of our agencies' capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise.
Job Description:
The Digital Manager owns strategic planning and campaign execution for assigned clients. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in his/her/their portfolio and implement campaigns with the support of the media team.
Responsibilities:
- Effectively communicate digital strategies and rational for tactical approaches for each campaign
- Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
- Develop, grow, and maintain relationships through exceptional client service
- Formulate proposals for new client opportunities
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
- Partner with Analytics team on campaign measurement reporting and insights generation
- Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
- Work with media partners to ensure accurate platform implementation
- Troubleshoot issues on all pre-production and live campaigns
- Oversee campaign QA process
- Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
- Lead and assist in coaching, managing, and educating Planners/Buyers and Sr. Planners/Buyers, helping to support campaigns
- Attend client meetings
- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Associate
Employment typePart-time
Job functionAdvertising
IndustriesAdvertising Services
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