Growth Marketing Strategist

3 days ago

Taguig, National Capital Region, Philippines beBeeMarketing Full time A$18,000 - A$30,000

We're seeking an experienced Growth Marketing Manager to drive demand and reduce vacancy across a premium residential portfolio in Wellington.

Key Responsibilities:
  • Develop a growth strategy covering paid social, search, and organic channels, focusing on Instagram and Meta, with scope to test Google and TikTok.
  • Create compelling content and conduct rapid A/B tests to improve click-through rates and conversion.
  • Set up optimized listings with clear CTAs to book viewings, tracking end-to-end with UTM parameters and GA4.
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings.
  • Integrate campaign flows with viewing software and CRM to ensure leads are routed and tracked.
  • Report weekly on cost per qualified viewing, applications, conversion rates, and vacancy days, with recommendations for next steps.

The successful candidate will have experience in designing and running efficient campaigns that drive qualified viewing bookings from target segments such as PhD students, single professionals, and couples.

This role involves managing budgets to ROI, scaling successful campaigns and pausing underperformers, with a focus on fast iteration.

Requirements:
  • Strong experience in growth marketing, with a proven track record of driving demand and reducing vacancy.
  • Excellent analytical skills, with the ability to interpret data and make informed decisions.
  • Strong communication skills, with the ability to work closely with cross-functional teams.
  • Experience with paid social, search, and organic channels, including Instagram, Meta, Google, and TikTok.
  • Proficiency in Google Analytics 4 and UTM parameters.

This is a fantastic opportunity for a motivated and experienced Growth Marketing Manager to join our team and make a real impact.

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