Senior Marketing Automation Specialist

2 days ago

Cainta, Calabarzon, Philippines beBeeMarketingAutomation Full time ₱1,227,000 - ₱2,021,000
Job Opportunity

We are seeking a Marketing Automation Manager to lead and optimize marketing automation initiatives across the organization.

This role will be responsible for planning, executing, and enhancing automated marketing campaigns. The ideal candidate will ensure seamless data flow between platforms, drive lead nurturing programs, and collaborate closely with marketing and sales teams to deliver measurable impact.

The position is open to be based in various locations worldwide. There will be no requirement to relocate.

Key Responsibilities:
  • Develop and execute comprehensive marketing automation strategies, manage Eloqua workflows, segmentation, lead scoring, and nurturing programs.
  • Ensure smooth integration and data alignment between Eloqua and Salesforce for marketing activities, monitor key automation and campaign performance metrics, providing actionable insights and reports.
  • Collaborate with content, design, and sales teams to deliver consistent and impactful communications.
  • Maintain database health, compliance, and best practices for email and marketing automation, research trends, new tools, and best practices in marketing automation to drive continuous improvement.
  • Ensure adherence to applicable external and internal regulations, procedures, and guidelines.
Your Background:
  • Hold a bachelor's degree.
  • 5 years of experience in marketing automation, CRM, or digital marketing.
  • Hands-on experience with Oracle Eloqua (certification is a plus). Familiarity with Salesforce (preferably Marketing and/or Sales Cloud).
  • Knowledge of campaign performance analysis and marketing KPIs.
  • Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping.
  • Excellent project management and organizational skills, with the ability to handle multiple initiatives simultaneously.
About Us:

We offer a comprehensive employee benefits package that includes employer-sponsored medical plan, group term life insurance, group business travel insurance, hospitalization insurance, leave programs, annual rice allowance, SSS, HDMF, and Philhealth Coverage.

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