Digital Email Strategist

20 hours ago

Calamba, Calabarzon, Philippines beBeeEmailMarketing Full time ₱1,800,000 - ₱2,100,000
Email Marketing Professional

We are seeking an email marketing specialist to develop high-impact email campaigns that drive engagement and nurture leads. Collaborate with cross-functional teams to create compelling email content and optimize campaign performance.

Develop automated email workflows to improve retention and leverage A/B testing to optimize subject lines, content, and calls-to-action.

Key Responsibilities
  • Develop and execute email marketing campaigns aligned with business objectives.
  • Conduct market research to understand consumer behavior and optimize messaging.
  • Design and implement automated email workflows to nurture leads and improve retention.
  • Leverage A/B testing to optimize subject lines, content, and calls-to-action (CTAs).
  • Ensure adherence to best practices in design, deliverability, and compliance.
  • Create compelling, error-free email copy that resonates with target audiences.
  • Work with designers to enhance email layouts and visual appeal.
  • Align email marketing with broader marketing initiatives.
  • Maintain consistent brand messaging across all email communications.
  • Maintain customer email lists, ensuring data integrity and compliance with regulations.
  • Segment audiences to deliver personalized and relevant email content.
  • Continuously refine segmentation strategies based on engagement and behavioral data.
Performance Monitoring & Optimization
  • Track and analyze email campaign performance using key metrics like open rates, click-through rates, and conversions.
  • Generate reports and insights to drive continuous improvements.
  • Optimize deliverability and inbox placement with best practices in list hygiene and engagement.
Required Skills and Qualifications
  • Bachelor's degree in Marketing, Communications, Advertising, or related field.
  • 3-5 years of experience in email marketing, campaign execution, and automation.
  • Proficiency in Salesforce Marketing Cloud, Account Engagement, Pardot, or similar platforms.
  • Experience in database management and audience segmentation.
  • Strong expertise in copywriting, messaging, and email automation workflows.
  • Hands-on experience with A/B testing, analytics, and deliverability optimization.
  • Excellent project management skills and ability to meet deadlines.
  • Experience working remotely and communicating in a video-based environment.
Additional Requirements
  • A computer with 16 GB of DDR5 RAM (preferred) or DDR4 RAM (acceptable).
  • A noise-canceling headset of good quality.
  • Stable internet connection with at least 50 Mbps upload/download speed.

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