Marketing Manager

23 hours ago

Tarlac City, Central Luzon, Philippines beBeeMarketer Full time $10,000 - $12,000
Marketing Strategist

The role of Marketing Strategist is pivotal in driving the marketing calendar, crafting and refining digital and print marketing materials, orchestrating events and speaking engagements, ensuring brand cohesion and ethical compliance, and conducting market research and competitor analysis.

  • Develop and Manage Marketing Calendar
    • Establish a detailed rolling 3-month marketing calendar updated by the 15th of each month, showcasing all scheduled content, deadlines, and responsible parties.
  • Develop and Repurpose Marketing Content
    • Transform attorney-generated content into marketing assets each month: 8 social media posts per platform, 5 short videos, 2 digital ads, 1 flyer, 1 email campaign. Refresh and repurpose 2 pieces of older content each month.
  • Coordinate Events and Speaking Engagements
    • Schedule and coordinate 3 in-person events per quarter. Schedule 10 networking opportunities per quarter for partners. Create digital and physical invitations for all events 4 weeks in advance, and send digital invitations to all invitees 3 weeks prior to the event. Achieve 75% attendance rate and track post-event conversions or referrals to measure effectiveness.
  • Ensure Brand Cohesion and Ethical Compliance
    • Approve graphics, posts, blogs, and SEO ads created by third parties within 3 business days to ensure alignment with brand guidelines. Zero flagged violations from social media platforms related to content. Submit a report highlighting key takeaways and action items within 48 business hours of each hosted meeting.
  • Conduct Market Research and Competitor Analysis
    • Prepare one market research or competitor analysis report each quarter, including at least two actionable insights to guide content and campaign strategies. Identify and implement 3 new strategies each week.

Required Skills and Qualifications:

  • Strong marketing strategy and planning skills
  • Excellent communication and project management skills
  • Ability to work independently and as part of a team
  • Knowledge of marketing trends and best practices

Benefits:

  • Opportunity to develop and implement marketing strategies
  • Collaborative and dynamic work environment
  • Competitive salary and benefits package

Other Information:

  • Reports directly to the Marketing Director
  • Regularly attends meetings and conference calls

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