
Marketing Director
1 day ago
The Marketing Manager will spearhead and execute the marketing strategy for our crypto casino projects, overseeing the full marketing lifecycle from acquisition to retention across paid ads, affiliates, content, and CRM.
Main Responsibilities:
- Develop a comprehensive marketing plan for user acquisition and retention.
- Oversee paid advertising campaigns, affiliate programs, content marketing, and CRM initiatives.
- Lead and coordinate a remote marketing team, ensuring high performance.
- Monitor key performance indicators (KPIs) and return on investment (ROI) across all marketing channels and adjust strategies accordingly.
- Collaborate with product, design, and analytics teams to align campaigns with business objectives.
Requirements:
- A minimum of 3 years of experience in marketing management in the crypto or iGaming industry.
- Strong leadership and remote team management experience.
- Proficiency in marketing analytics and tools.
- Understanding of acquisition funnels, retention strategies, and ROI optimization.
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