
Growth Marketing Professional
1 week ago
We are seeking a highly skilled Growth Marketing Professional to join our team in Wellington. This exciting role will focus on increasing tenant demand and reducing vacancy across a premium residential portfolio.
The ideal candidate will have a proven track record in growth or performance marketing for B2C, with experience in ANZ markets. They will be hands-on with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads, and proficient in GA4, Looker Studio, and UTM discipline.
About the Role- Key Responsibilities:
- Design and run efficient test-led campaigns that drive qualified viewing bookings from target segments such as PhD students, single professionals, and couples.
- Build a growth plan covering paid social, search, and organic channels, focusing on Instagram and Meta, with scope to test Google and TikTok.
- Create compelling creative and copy, and conduct rapid A/B tests to improve CTR and conversion.
- Set up simple landing pages or optimized listings with clear CTAs to book viewings, tracking end-to-end with UTM parameters and GA4.
- Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings.
- Integrate campaign flows with viewing software and CRM to ensure leads are routed and tracked.
- At least three years in growth or performance marketing for B2C, with proven results in ANZ markets.
- Hands-on experience with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads.
- Proficiency with GA4, Looker Studio, and UTM discipline.
- Strong creative and copywriting skills for social and landing pages, with practical A/B testing experience.
- Experience in property, residential leasing, marketplaces, or similar demand funnels is highly valued.
- Excellent English communication skills for briefs, reporting, and stakeholder updates.
- Reliable internet, suitable hardware, quiet environment, and quality microphone/headset.
- Competitive salary
- Direct contract with a growing business
- Growth potential as the company scales
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Other
- Industry: IT Services and IT Consulting
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