Data-Driven Campaign Manager
2 days ago
We are looking for a skilled Digital Marketing Performance Manager to join our team at VCC Link, Inc. As a key member of our marketing team, you will be responsible for driving marketing performance, pipeline growth, and revenue through data-driven campaigns.
Your primary responsibilities will include optimizing and managing our marketing tech stack (Marketo, Salesforce, Demandbase, ZoomInfo), developing and executing high-impact digital marketing & ABM campaigns, analyzing performance data, and uncovering insights to drive revenue growth.
A key focus area will be leveraging intent data and analytics to personalize messaging and content. Additionally, you will troubleshoot challenges, innovate marketing strategies, and collaborate with cross-functional teams while mentoring junior members.
Key Requirements:
- 7+ years in marketing operations, digital marketing, or analytics (B2B focus)
- Certifications: Marketo, Salesforce, and Demandbase (Required)
- Expertise in A/B testing, data analytics, performance marketing & ABM
- Strong analytical & problem-solving skills
- Skilled in targeting senior B2B audiences with personalized campaigns
- Ability to work U.S. market hours preferred
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