Chief Marketing Strategist

2 weeks ago

Paranaque City, Calabarzon, Philippines beBeeRetention Full time $900,000 - $1,500,000
Marketing Strategy Executive

Job Overview: We are seeking a seasoned Marketing Manager to lead and execute our marketing strategy, driving user acquisition and retention across all key channels.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies to optimize ROI in fast-paced data-driven environments.
  • Oversee paid advertising campaigns, affiliate programs, content marketing, and CRM initiatives to maximize returns.
  • Lead remote marketing teams, fostering collaboration and high performance while ensuring compliance with industry regulations.
  • Monitor KPIs and adjust strategies to optimize resource allocation and minimize waste.
  • Collaborate with cross-functional teams to align campaigns with business goals.
  • Stay up-to-date on market trends and competitors to identify new growth opportunities.

Requirements:

  • Minimum 3 years of experience in marketing management, preferably in the crypto or iGaming industry.
  • Strong leadership and team management skills, with experience leading remote teams.
  • Proficiency in marketing analytics tools, including Google Analytics and CRM systems.
  • Understanding of acquisition funnels, retention strategies, and ROI optimization principles.

Desirable Skills:

  • Experience in performance marketing, including Meta, Google, and TikTok ads.
  • Affiliate network management expertise.

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