Market Research Specialist
1 day ago
As a Market Research Specialist at Summer Technic Corp, you will play a pivotal role in driving business growth by analyzing market trends and competitor activities. This strategic position requires close collaboration with cross-functional teams to identify new opportunities, assess market risks, and deliver actionable recommendations that support the company's objectives.
Main Responsibilities:
- Conduct comprehensive market research to analyze trends, competitive landscapes, and customer behaviors
- Gather, analyze, and interpret data using tools such as Excel, SPSS, Google Analytics, and other data platforms
- Prepare reports and presentations that effectively communicate market insights, opportunities, and risks to internal stakeholders
- Forecast market trends and provide recommendations on potential areas for growth
- Work closely with product development, marketing, and sales teams to align strategies with market data
- Monitor and analyze the company's performance within the competitive environment, identifying areas for improvement
- Evaluate new market entry opportunities and provide feasibility studies
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field
- 1-3 years of experience in market research, data analysis, or a similar role
- Strong analytical skills and a proven track record in gathering and interpreting market intelligence
- Proficiency in data analysis tools such as Excel, SPSS, or Google Analytics
- Knowledge of market research techniques, competitive analysis, and forecasting methodologies
- Excellent communication and presentation skills for delivering insights to stakeholders
Personal Attributes:
- Detail-oriented with strong problem-solving abilities
- Proactive, with the ability to work independently on data-driven projects
- Strategic thinker focused on identifying and capitalizing on growth opportunities
Estimated Salary: $85,000 - $110,000 per annum
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