Digital Marketing Strategist

4 weeks ago


Pasig, National Capital Region, Philippines HR Network Inc. Full time
Key Responsibilities

As a Digital Marketing Specialist at HR Network Inc., you will be responsible for planning, executing, and measuring the success of our company's digital marketing campaigns. Your primary focus will be on developing and implementing strategies to drive website traffic, engagement, and conversion.

Key Areas of Focus
  • Content Planning and Development: Create and curate high-quality content that resonates with our target audience, including blog posts, social media posts, and email newsletters.
  • Digital Media Buying: Plan and execute digital media buying campaigns across various channels, including Google AdWords and social media platforms.
  • Target Audience Identification and Classification: Conduct research to identify and classify our target audience, including demographics, interests, and behaviors.
  • A/B Testing and Analysis: Design and execute A/B tests to measure the effectiveness of our marketing campaigns and identify areas for improvement.
  • Website Content Management: Develop and implement content strategies to drive website traffic and engagement, including keyword research and Google ranking optimization.
  • E-commerce Content and Social Media Management: Create and curate content for our e-commerce platform and social media channels, including product descriptions, product images, and social media posts.
  • Budget Management and Reporting: Manage and track our marketing budget, including campaign ROI analysis and reporting.


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