Digital Marketing Specialist
1 week ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Azeus Systems Limited.
About the Role:The successful candidate will be responsible for developing and executing comprehensive SEO strategies to drive organic traffic and improve search engine rankings.
Key Responsibilities:- Keyword Research: Conduct thorough keyword research to identify relevant terms and phrases that align with our business goals.
- On-Page Optimization: Ensure all website pages are optimized with meta tags, header tags, and high-quality content to improve search engine visibility.
- Technical SEO: Monitor and analyze technical factors affecting search engine rankings, such as website speed, mobile-friendliness, and XML sitemaps.
- Performance Monitoring: Track key performance indicators (KPIs) such as website traffic, engagement metrics, and conversion rates to measure campaign success.
- Cross-Functional Collaboration: Work closely with marketing, content, design, and development teams to ensure alignment and effective execution of SEO strategies.
- Industry Knowledge: Stay up-to-date with the latest industry trends, algorithm updates, and best practices in search engine optimization.
- Bachelor's Degree: In IT, Engineering, Marketing, or a related field.
- Experience: 3-5+ years of experience in SEO, preferably with B2B clients/SaaS websites.
- Marketing Automation: Proficiency in marketing automation tools to generate traffic, convert visitors into leads, and nurture them into customers.
- Analytical Skills: Strong analytical skills for data-driven decision-making, with experience distilling volumes of data into simple KPIs and tracking.
- Communication Skills: Good writing and verbal communication skills, including presentation skills.
- Tools and Technologies: Proficiency in Google Analytics, Ahrefs/SEMrush, Google Search Console, Screaming Frog, Microsoft Clarity, Google Tag Manager, DataStudio, Excel, and other SEO-relevant tools.
- HTML/CSS/JavaScript: Working knowledge of HTML, CSS, and JavaScript is a plus.
- Competitive Salary: $80,000 - $110,000 per year, depending on experience.
- Comprehensive Benefits Package: Including health insurance, retirement plan, and paid time off.
- Temporary Remote Work Arrangement: Until an indefinite schedule, with work tools provided.
- Opportunity for Growth: Work alongside experienced digital marketers and a global team to develop new skills and expertise.
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