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Marketing Operations Specialist

2 weeks ago

Manila, National Capital Region, Philippines VCC Link, Inc. Full time
Senior Marketing Automation Role

This is an exciting opportunity to join VCC Link, Inc. as a Senior Marketing Automation expert. You will be responsible for driving marketing performance, pipeline growth, and revenue through data-driven campaigns.

Your primary responsibilities will include optimizing and managing the marketing tech stack (Marketo, Salesforce, Demandbase, ZoomInfo), developing and executing high-impact digital marketing & ABM campaigns, analyzing performance data, and uncovering insights to drive revenue growth.

A key focus area will be leveraging intent data and analytics to personalize messaging and content. Additionally, you will troubleshoot challenges, innovate marketing strategies, and collaborate with cross-functional teams while mentoring junior members.

Minimum Qualifications:

  1. 7+ years in marketing operations, digital marketing, or analytics (B2B focus)
  2. Certifications: Marketo, Salesforce, and Demandbase (Required)
  3. Expertise in A/B testing, data analytics, performance marketing & ABM
  4. Strong analytical & problem-solving skills
  5. Skilled in targeting senior B2B audiences with personalized campaigns
  6. Ability to work U.S. market hours preferred