Digital Marketing Operations Specialist

7 days ago


Manila, National Capital Region, Philippines Deltek Full time

As a Marketing Operations Specialist at Deltek, you will be leveraging sophisticated data management and insights to elevate our marketing effectiveness.

This role combines technical expertise, strategic thinking, and data intelligence to optimize marketing performance, ensure data integrity, and drive meaningful business outcomes through precise, data-informed decision-making.

You will oversee data quality and consistency across multiple marketing systems, including CRM, Marketing Automation, Prospecting, and data platforms. You will proactively identify and resolve data discrepancies, ensuring a clean and actionable marketing database.

Key Responsibilities:

  • Data Management:
    • Oversee data quality and consistency across multiple marketing systems.
    • Proactively identify and resolve data discrepancies.
  • Audience Analysis and Segmentation:
    • Leverage data from prospecting platforms to identify and segment target audiences.
    • Transform complex data insights into actionable strategic recommendations.

Qualifications:

  • 3-5 years of experience in marketing operations or equivalent education and experience.
  • Advanced proficiency in MS Excel and data management tools.
  • Experience in marketing automation platforms (Eloqua or similar).
  • Working knowledge of CRM systems and reporting experience in Salesforce, Hubspot or similar.
  • Strong experience with prospecting/data platforms (Demandbase, ZoomInfo or similar).
  • Proficiency in data enrichment tools like Ringlead.
  • Understanding of data quality and governance principles.
  • Meticulous attention to detail.
  • Effective communication skills.
  • Flexibility to adapt to changing business requirements.
  • Critical thinking skills.
  • Process improvement mindset.


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