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Digital Marketing Specialist

7 days ago

Quezon City, National Capital Region, Philippines Teamified Full time

Teamified, a leading technology company, is seeking an experienced Digital Marketing Specialist to manage search engine optimization and paid advertising efforts for a top hospitality industry account. As part of our team, you will be responsible for developing and executing SEO strategies to improve organic search rankings and increase website traffic.

Key Responsibilities:
  1. SEO Management:
  • Develop and execute SEO strategies to improve organic search rankings and increase website traffic.
  • Conduct keyword research, competitor analysis, and technical audits to identify areas for improvement.
  • Optimize website content, meta descriptions, and on-page elements using tools like SEMrush, Ahrefs, Moz, and Screaming Frog to enhance search engine visibility.
  • Manage Google Search Console and Google Analytics 4 to monitor performance and make data-driven improvements.
  • Utilize SurferSEO and other tools to enhance content relevance and search engine visibility.
Digital Advertising (Google, Meta and LinkedIn Ads):
  • Plan, execute, and optimize paid ad campaigns across Google Ads, Meta Ads and LinkedIn platforms to drive traffic and conversions.
  • Conduct A/B testing, audience targeting, and bid strategy management to optimize ad performance.
  • Track and analyze ad performance, optimizing for ROAS and campaign effectiveness.
  • Stay updated with the latest digital ad trends, platform updates, and algorithm changes to ensure optimal results.
Content & Social Media Optimization:
  • Collaborate with content teams to align SEO and paid ad strategies to maximize impact.
  • Leverage tools like Canva to create and optimize engaging digital content that resonates with target audiences.
  • Monitor and enhance user engagement through strategic social media promotions.