Strategic Marketing Position

7 days ago


Pasig, National Capital Region, Philippines Mass Markets Full time

Join Mass Markets, a leader in Business Process Outsourcing (BPO), and contribute to the development of tailored solutions for clients.

We are seeking a highly motivated and dedicated individual with experience running successful lead generation campaigns utilizing SEO, paid search, remarketing, video, social media, and other digital marketing mediums.

This is a fantastic opportunity to grow professionally and contribute to the company's success.

Key Responsibilities

As a Senior Digital Marketing Manager, you will be responsible for supporting the Directors and Leaders in various marketing activities that maximize current and future sales while driving growth.

Key responsibilities include:

  • Working with internal and agency teams to identify and pursue aggressive new link building opportunities;
  • Tracking, analyzing, and reporting results on campaign performance;
  • Understanding digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements;
  • Identifying KPIs and completing work as needed to improve overall search performance;
  • Conducting keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for lean performance;
  • Working with BizDev teams to ensure the website is optimized for PPC success and SEO performance;
  • Providing creative direction to design teams.


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