Strategic Brand Manager

20 hours ago

Ortigas Pasig City, Philippines WHR Global Consulting Full time
Job Summary: We are seeking a seasoned Strategic Brand Manager to develop and execute comprehensive branding and communication strategies that enhance our market presence and drive engagement with our target audiences. The ideal candidate will have a strong background in brand management, communications, and a deep understanding of the property tech industry.

### Responsibilities:

* Develop and implement a cohesive brand strategy that aligns with the company's vision, mission, and goals.
* Ensure brand consistency across all marketing and communication channels.
* Create and execute a strategic communication plan that includes public relations, content marketing, social media, and internal communications.
* Manage the development of high-quality content for various platforms, including blogs, websites, newsletters, and social media.
* Conduct market research to identify trends, opportunities, and competitive landscape.
* Position the company as a thought leader in the property tech industry through strategic initiatives and partnerships.
* Build and maintain relationships with key stakeholders, including customers, partners, and media.
* Act as the secondary spokesperson for the company in media interactions and public appearances.
* Lead and mentor a team of marketing and communication professionals.
* Foster a collaborative and innovative team environment.
* Set and monitor KPIs to measure the effectiveness of branding and communication efforts.
* Provide regular reports and insights to senior management.
* Develop and manage the brand and communication budget.
* Ensure cost-effective allocation of resources.

### Requirements:

* Bachelor's degree in Marketing, Communications, Business, or a related field.
* Minimum of six (6) years of experience in brand management and communications, preferably within the tech or start-up industry.
* Proven track record of successfully leading branding and communication initiatives that drive business growth.
* Creative thinker with a passion for storytelling.
* Strong interpersonal and communication skills, with the ability to influence and engage stakeholders at all levels.
* High level of professionalism and attention to detail.
* Exceptional written and verbal communication skills.
* Strong leadership and team management abilities.
* Proficiency in digital marketing tools and platforms.
* Excellent strategic thinking and analytical skills.
* Ability to manage multiple projects and meet deadlines in a fast-paced environment.
* Creative mind - creative thinking and problem solving.
* In-depth understanding of the property/tech landscape and trends.
* Experience with market research and data analysis.

Willing to work on-site

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