Brand Strategy Manager

2 days ago


Pasig, National Capital Region, Philippines WHR Global Consulting Full time
Job Summary:

This role will be responsible for developing and executing comprehensive branding and communication strategies that enhance our market presence and drive engagement with our target audiences. The ideal candidate will have a strong background in brand management, communications, and a deep understanding of the property tech industry.

Key Responsibilities:
  1. Develop and Implement Brand Strategy: Create a cohesive brand strategy that aligns with the company's vision, mission, and goals.
  2. Ensure Brand Consistency: Ensure brand consistency across all marketing and communication channels.
  3. Strategic Communication: Create and execute a strategic communication plan that includes public relations, content marketing, social media, and internal communications.
  4. Content Development: Manage the development of high-quality content for various platforms, including blogs, websites, newsletters, and social media.
  5. Market Research: Conduct market research to identify trends, opportunities, and competitive landscape.
  6. Thought Leadership: Position the company as a thought leader in the property tech industry through strategic initiatives and partnerships.
  7. Stakeholder Relationships: Build and maintain relationships with key stakeholders, including customers, partners, and media.
  8. Media Interactions: Act as the secondary spokesperson for the company in media interactions and public appearances.
  9. Team Leadership: Lead and mentor a team of marketing and communication professionals.
  10. Collaborative Environment: Foster a collaborative and innovative team environment.
  11. KPIs and Reporting: Set and monitor KPIs to measure the effectiveness of branding and communication efforts. Provide regular reports and insights to senior management.
  12. Brand and Communication Budget: Develop and manage the brand and communication budget.
Requirements:
  • Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Experience: Minimum of six (6) years of experience in brand management and communications, preferably within the tech or start-up industry.
  • Skills: Proven track record of successfully leading branding and communication initiatives that drive business growth. Creative thinker with a passion for storytelling. Strong interpersonal and communication skills, with the ability to influence and engage stakeholders at all levels.
  • Leadership: Strong leadership and team management abilities.
  • Digital Marketing: Proficiency in digital marketing tools and platforms.
  • Strategic Thinking: Excellent strategic thinking and analytical skills.
  • Project Management: Ability to manage multiple projects and meet deadlines in a fast-paced environment.


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