
Digital Marketing Specialist
18 hours ago
Job Title: Digital Marketing Specialist
About the Role:
The role of a Digital Marketing Specialist involves supporting the planning, execution, and daily optimization of paid media campaigns across multiple platforms. This includes assisting in launching, monitoring, and maintaining campaigns across Google Ads, Meta, TikTok, Reddit, and other platforms.
Responsibilities:- Assist in launching, monitoring, and maintaining campaigns across various digital platforms.
- Perform daily account checks to ensure campaigns are pacing correctly and meeting performance goals.
- Help optimize budgets, bids, and audience targeting under direction and with clear guidance.
- Support A/B testing of creatives, ad copy, headlines, and landing pages.
- Contribute to testing strategies and analyze results to inform ongoing performance improvements.
- Collaborate with internal creative teams to brainstorm and provide feedback on ad concepts.
- Help source and organize creative assets for testing and campaign use.
- Assist in pulling reports and compiling performance insights using Google Analytics, platform dashboards, and spreadsheets.
- Track key metrics and support the team in generating weekly and monthly performance summaries.
- Support pixel implementation, conversion tracking (via Google Tag Manager, Meta Pixel, etc.), and troubleshoot issues as they arise.
- Conduct quality assurance checks to ensure all campaign links, UTMs, and tracking parameters are properly implemented.
- Stay updated on digital advertising trends, emerging platforms, and competitor campaigns.
- Participate in team training sessions and take initiative to grow platform expertise.
Requirements:
- 1-2 years of experience in digital marketing, paid media, or a related role (agency or in-house).
- Hands-on experience with Meta Ads and/or Google Ads preferred.
- Exposure to one or more of the following platforms: Google Ads, Meta Ads, TikTok Ads, Reddit Ads, YouTube, LinkedIn.
- Comfortable using spreadsheets (Google Sheets/Excel) to analyze and interpret data.
- Some experience with analytics tools (Google Analytics, Ads Manager insights, etc.).
- Basic understanding of tracking, pixels, and UTM parameters.
- Familiarity with Google Tag Manager and Meta Events Manager is a plus.
- Interest in ad creative performance and contributing to the creative process.
- Eye for visual trends and messaging that resonates across digital channels.
- Eager to learn, take feedback, and follow direction while managing day-to-day responsibilities independently.
- Strong communication skills and comfort working in a remote, collaborative environment.
Benefits:
- Uncapped quarterly profit-sharing bonuses based on company performance
- 100% company-paid monthly premiums for Fortune 500 level quality insurance plans for you and any/all dependents (US based employees)
- 100% company match on any employee contributions to either HSA or FSA flex benefits plans (US based employees)
- 401k plan with full company match of up to 6% of salary and no vesting period required (US based employees)
- Unlimited paid time off with planned role/responsibilities coverage
- Work from home equipment budget (at company's discretion)
- Forever remote work environment
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