Strategic Marketing Automation Specialist

7 days ago

Biñan, Calabarzon, Philippines beBeeMarketing Full time $90,000 - $120,000
Job Description:

As a Marketing Automation Manager, you will be responsible for leading and optimizing marketing automation initiatives across the organization. This role requires planning, executing, and enhancing automated marketing campaigns to drive business results through data-driven marketing strategies.

The ideal candidate will ensure seamless data flow between platforms, drive lead nurturing programs, and collaborate closely with marketing and sales teams to deliver measurable impact.

This is an exciting opportunity for someone who is passionate about driving business results through innovative marketing solutions.

Key Responsibilities:

  • Develop and execute strategic plans for marketing automation campaigns.
  • Manage and enhance Eloqua workflows, segmentation, lead scoring, and nurturing programs.
  • Ensure smooth integration and data alignment between Eloqua and Salesforce for marketing activities.
  • Monitor key automation and campaign performance metrics and provide actionable insights and reports.
  • Collaborate with content, design, and sales teams to deliver consistent and impactful communications.
  • Maintain database health, compliance, and best practices for email and marketing automation.
  • Research trends, new tools, and best practices in marketing automation to drive continuous improvement.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 5 years of experience in marketing automation, CRM, or digital marketing.
  • Hands-on experience with Oracle Eloqua (certification is a plus). Familiarity with Salesforce (preferably Marketing and/or Sales Cloud).
  • Knowledge of campaign performance analysis and marketing KPIs.
  • Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping.
  • Excellent project management and organizational skills, with the ability to handle multiple initiatives simultaneously.
  • Proactive, analytical, and results-driven mindset with strong communication skills.

Benefits:

We pride ourselves on offering a holistic range of competitive benefit programs to support your financial, physical, and mental wellbeing and personal development. We want you to truly thrive with us – in work and out.

Please note that benefits are subject to the respective plan rules and may vary based on grade and experience.

We can provide more information during the recruitment process.

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