Chief Marketing Automation Officer

1 week ago

Biñan, Calabarzon, Philippines beBeeMarketing Full time ₱540,000 - ₱660,000
Job Overview

As a specialist in marketing operations and analytics, you will be responsible for setting up and optimizing automated campaigns to drive qualified leads and maximize conversion rates. This includes managing lead-nurturing workflows and customer journey optimization to boost campaign performance.

About the Role

This position bridges campaign strategy and operational excellence, serving as the driving force behind growth initiatives. You will collaborate with the marketing team to execute high-ROI automation strategies that accelerate growth.

Key Responsibilities
  • Set up and optimize automated marketing campaigns by leveraging data-driven insights to inform decision-making.
  • Manage lead-nurturing workflows and customer journey optimization to enhance campaign performance.
  • Collaborate with the marketing team to execute high-ROI automation strategies that drive business growth.
Campaign Analytics & Optimization
  • Implement tracking systems to measure campaign performance and ROI, ensuring accurate data collection and analysis.
  • Mastery campaign attribution to understand which channels drive high-value customers, informing strategic decisions.
  • Use data enrichment tools to enhance lead scoring and improve targeting effectiveness, maximizing campaign ROI.
  • Identify and resolve tracking issues to ensure accurate performance measurement, eliminating bottlenecks.
Performance Reporting & Insights
  • Build dashboards showing campaign ROI, lead quality, and conversion metrics, providing actionable insights to stakeholders.
  • Provide reliable data to marketing specialists and managers to optimize performance, driving business growth.
  • Ensure data flows seamlessly for fast decision-making, fostering a culture of data-driven innovation.
Cross-Channel Collaboration
  • Partner with paid ads, content, and sales teams to optimize the entire funnel, driving cohesive growth strategies.
  • Lead marketing ops projects that support launches and optimization, ensuring seamless execution.
  • Communicate performance insights and recommend optimizations, fostering a collaborative environment.

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