
Marketing Automation Strategist
1 week ago
We are seeking a detail-oriented Marketing Automation Specialist to join our team.
Job Description:The Marketing Automation Strategist will be responsible for managing and optimizing our marketing workflows using automation tools like GoHighLevel (GHL).
The ideal candidate will have proven experience in marketing automation, email/SMS marketing, or CRM management. They should also have strong knowledge of GoHighLevel (GHL) and other automation tools.
Key Responsibilities:- Build, manage, and optimize email and SMS marketing campaigns.
- Set up and maintain automated pipelines to streamline lead nurturing and sales processes.
- Work within GoHighLevel (GHL) to create workflows, triggers, and CRM automations.
- Handle basic coding (HTML, CSS, or JavaScript) for email templates and minor automation customizations.
- Maintain and update spreadsheets for tracking campaign performance and KPIs.
- Troubleshoot automation issues and improve workflow efficiency.
- Proven experience in marketing automation, email/SMS marketing, or CRM management.
- Strong knowledge of GoHighLevel (GHL) and other automation tools.
- Basic proficiency in HTML, CSS, or JavaScript for email and automation customizations.
- Experience managing sales pipelines and lead nurturing sequences.
- Advanced skills in spreadsheets (Google Sheets/Excel) for tracking and reporting.
- Strong analytical and problem-solving skills to optimize marketing campaigns.
- Ability to work independently, manage multiple projects, and meet deadlines.
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