
Digital Ecommerce Leader
7 days ago
We're seeking a results-driven Ecommerce Operations Specialist to spearhead the daily operations and performance optimization of our Shopify website.
- Main Responsibilities:
- Manage and optimize all Product Display Pages (PDPs), ensuring accurate content, strong Search Engine Optimization (SEO), and conversion-forward design.
- Oversee homepage, navigation, and seasonal merchandising updates.
- Plan and execute product launches and sales promotions.
- Monitor site daily to ensure uptime, product availability, and bug-free performance.
- Content Management:
- Update and publish blog content regularly.
- Collaborate on ideas to tie site content to brand campaigns and seasonal storytelling.
- Analytics & Optimization:
- Monitor Shopify, Klaviyo, and Google Analytics performance metrics.
- Track and report on site health, Average Order Value (AOV), conversion rates, and bounce rates.
- Makes actionable recommendations to improve performance and customer experience (CX).
- Email & SMS Marketing:
- Manage and grow revenue through email and SMS marketing.
- Build, optimize, and test flows for welcome, post-purchase, abandoned cart, and win back campaigns.
- Own the calendar for regular campaign sends, working with the creative team to execute beautifully branded, high-performing emails.
- Team Liaison:
- Communicate clearly with the offshore development team to troubleshoot bugs and implement technical updates.
- Act as point person for all ecommerce operations questions within the broader team.
About You:
- A minimum of 3 years' experience managing Direct-to-Consumer (DTC) e-commerce, preferably in beauty/wellness/lifestyle brands.
- Deep experience with Shopify and Klaviyo (email and SMS).
- Confident with Google Analytics, analytics tools, heatmaps, and data interpretation.
- Strong attention to detail and User Experience (UX).
- Excellent copywriting, communication, and project management skills.
Bonus Points If You:
- Have experience with subscription and bundling logic.
- Know basic Liquid/CSS for Shopify tweaks.
- A love for the outdoors, skincare, or wellness.
- You identify with or support LGBTQ+ communities and inclusive brand missions.
Perks:
- A flexible schedule (22 hours/week).
- Free Utu skincare products.
- A remote work culture grounded in creativity, freedom, and fun.
- The opportunity to grow with a brand redefining outdoor skincare.
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