Digital Transformation Strategist

1 week ago

Taguig, National Capital Region, Philippines beBeeAdoption Full time ₱900,000 - ₱1,200,000
Product Adoption Specialist

We are seeking a strategic and customer-obsessed Product Adoption Specialist who will play a critical role in ensuring customers successfully embrace and engage with new digital and service experiences.

The ideal candidate has a strong background in customer lifecycle strategy, behavioral marketing, product onboarding, or digital transformation—with a passion for driving measurable change in customer behavior and experience quality. Experience in Market Research, Data Analysis and Marketing is an advantage.

Job Description:

This role is responsible for designing and executing adoption strategies that increase awareness, promote usage, and guide customers through seamless transitions to new features, processes, or platforms. Success in this position will be measured by increased adoption rates, reduced time-to-value, customer satisfaction, and reduced support friction, ultimately accelerating digital transformation goals and enhancing customer retention.

Responsibilities:
  • Drive Customer Adoption of New Experiences – Develop and implement targeted strategies to increase awareness, engagement, and utilization of new customer experiences.
  • Customer Education & Awareness Campaigns – Lead initiatives that inform customers about new experiences, ensuring they understand the benefits and how to use them effectively.
  • Onboarding & Transition Planning – Design structured onboarding programs that help customers seamlessly adapt to new features, products, or service enhancements.
  • Monitor Adoption Metrics & Customer Behavior – Work with internal teams to ensure a consistent and customer-friendly adoption experience across all touchpoints.
  • Customer Feedback & Continuous Optimization – Gather insights from customer interactions to refine adoption strategies and improve user experience.
  • Enable Self-Service & Proactive Support – Develop digital-first initiatives, FAQs, and tutorial content to help customers transition with minimal need for assisted support
Requirements:

1 . Customer Adoption Strategy & Execution

  • Develop and implement targeted strategies to increase awareness, engagement, and utilization of new experiences.
  • Design structured programs that support smooth customer transitions to new features or services.
  • Customer Education & Experience Enablement
  • Lead education campaigns to help customers understand the value of new experiences and how to use them effectively.
  • Partner with marketing and support teams to ensure consistent messaging and guidance across all customer touchpoints.
  • Performance Monitoring & Optimization
  • Monitor adoption KPIs and track customer behavior to identify drop-offs or friction points in the journey.
  • Gather feedback and continuously optimize adoption strategies based on customer insights and performance data.

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