Marketing Leader

1 week ago

Barcelona, Philippines beBeeLeader Full time ₱45,000 - ₱60,000
About the Job

As a seasoned marketing professional, you will have the opportunity to build and lead a high-impact marketing function that drives awareness, demand, and customer loyalty. This role combines strategic leadership with hands-on execution, ensuring that campaigns, messaging, and brand presence directly contribute to business growth.

Purpose of the Role

To lead and scale the company's marketing function, driving brand visibility, demand generation, and customer engagement to accelerate the company's SaaS growth journey across Australia and global markets.

Main Responsibilities
  • Design & Execute Growth Roadmap – Develop a marketing strategy aligned to growth, retention, and revenue objectives.
  • Lead & Inspire – Mentor a small, agile team, fostering creativity, accountability, and high performance.
  • Brand Positioning – Own messaging and thought leadership to differentiate the company in the SaaS market.
  • Demand Generation – Scale inbound and outbound acquisition via SEO, SEM, paid campaigns, social, and email marketing.
  • Pipeline Alignment – Partner with business development to strengthen lead generation, nurturing, and conversion.
  • Customer Advocacy – Develop case studies, communities, and advocacy programs to showcase client success.
  • Data & ROI – Define KPIs, track ROI, and refine strategies through a data-first approach.
Requirements

Mandatory Skills and Qualifications:

  • At least 5 years of B2B marketing experience, including 3+ years in a SaaS leadership role.
  • Proven track record in scaling demand generation and digital growth.
  • Strong leadership with experience managing small, high-impact teams.
  • Strategic yet hands-on—comfortable executing campaigns while driving vision.
  • Exceptional communicator and storyteller, simplifying complex SaaS products into compelling narratives.
  • Data-driven mindset with expertise in HubSpot, Salesforce, Google Analytics, and related tools.
Benefits

The company offers a range of benefits, including:

  • Permanent work-from-home
  • 13th-month pay bonus
  • Equipment provided
  • HMO with dental and life insurance
  • 18 vacation leaves
  • 6 sick leaves
  • Birthday leave (including a birthday cake)
  • Tenure incentives
  • Quarterly perks
  • Free meal on the 1st Friday of each month

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