
Digital Marketing Specialist
4 days ago
Job Description
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- Audit and optimize existing pay-per-click campaigns to maximize return on investment.">
- Create, manage, and enhance pay-per-click campaigns across multiple platforms, including search engines and social media channels.">
- Conduct keyword research, set up conversion tracking, and improve landing page performance to drive traffic and increase conversions.">
- Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.">
- Conduct in-depth analysis of conversions to understand factors that influence conversion rates.">
- Stay up-to-date with industry trends and best practices in pay-per-click advertising.">
Requirements
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- Bachelor's degree in marketing, advertising, or a related field.">
- Strong analytical skills and ability to interpret campaign data.">
- Prior experience as a pay-per-click specialist or similar role.">
- Excellent knowledge of pay-per-click platforms and ad management tools.">
- Ability to conduct keyword research and optimize ad copy.">
- Google Ads certification is a plus.">
- Experience in setting up and testing campaigns from scratch.">
- Ability to assess and explain default settings across various paid advertising platforms.">
We're Looking For Someone Who Is
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- Proactive, adaptable, and flexible.">
- Highly professional and results-driven.">
- Willing to go the extra mile to achieve desired outcomes.">
- Highly collaborative and communicative.">
- Committed to continuous learning and improvement.">
- Technical Requirements">
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