SaaS Marketing Leader

18 hours ago

Davao City, Davao, Philippines beBeeGrowth Full time $150,000 - $180,000
Marketing Leadership Opportunity

Job Description:

The ideal candidate will have a strong background in B2B marketing, with experience leading high-impact teams and driving growth through strategic leadership and hands-on execution. This role combines the ability to develop and execute a marketing strategy that drives awareness, demand, and customer loyalty with the skills to manage a small, agile team.

As the marketing lead, you will be responsible for building a marketing function that aligns closely with business development and product teams. You will shape the brand's positioning while ensuring that campaigns, messaging, and brand presence directly contribute to business growth.

This is an opportunity to join a fast-paced, high-growth environment and make a significant impact on the company's SaaS growth journey across Australia and global markets.

Key Responsibilities:
  • Design and Execute Growth Roadmap: Build a marketing strategy aligned to growth, retention, and revenue objectives.
  • Lead and Inspire: Mentor a small, agile team, fostering creativity, accountability, and high performance.
  • Brand Positioning: Own messaging and thought leadership to differentiate the brand in the SaaS market.
  • Demand Generation: Scale inbound and outbound acquisition via SEO, SEM, paid campaigns, social, and email marketing.
  • Pipeline Alignment: Partner with business development to strengthen lead generation, nurturing, and conversion.
  • Customer Advocacy: Develop case studies, communities, and advocacy programs to showcase client success.
  • Data and ROI: Define KPIs, track ROI, and refine strategies through a data-first approach.
  • Agility: Lead ad hoc marketing initiatives to support evolving business priorities.
Requirements:

Must-Haves:

  • 5+ years of B2B marketing experience, including 3+ years in a SaaS leadership role.
  • Proven track record in scaling demand generation and digital growth.
  • Strong leadership with experience managing small, high-impact teams.
  • Strategic yet hands-on—comfortable executing campaigns while driving vision.
  • Exceptional communicator and storyteller, simplifying complex SaaS products into compelling narratives.
  • Data-driven mindset with expertise in HubSpot, Salesforce, Google Analytics, and related tools.
  • Ability to thrive in fast-paced, high-growth environments with agility and adaptability.
Preferred:
  • Background in analytics, BI, or data-focused SaaS.
  • Knowledge of the Australian SaaS market and experience scaling globally.
  • Experience in building customer advocacy or thought leadership programs.

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