Chief Growth Officer

1 day ago

Davao City, Davao, Philippines beBeeMarketing Full time ₱550,000 - ₱700,000
Head of Marketing – Dashboard Insights

The Head of Marketing will oversee the development and execution of a high-impact marketing strategy that drives brand awareness, demand generation, and customer loyalty.

This role combines strategic leadership with hands-on execution, ensuring that campaigns, messaging, and brand presence directly contribute to business growth. As the marketing lead, you will be the voice of the brand in the market, shaping its positioning while aligning closely with business development and product teams.

Purpose of the Role

  • Lead and scale the marketing function, driving brand visibility, demand generation, and customer engagement to accelerate business growth across Australia and global markets.
Key Responsibilities:
  • Develop and execute a marketing strategy aligned to growth, retention, and revenue objectives.
  • Build and lead a small, agile team, fostering creativity, accountability, and high performance.
  • Own messaging and thought leadership to differentiate the company in the SaaS market.
  • Scale inbound and outbound acquisition via SEO, SEM, paid campaigns, social, and email marketing.
  • Partner with business development to strengthen lead generation, nurturing, and conversion.
  • Develop case studies, communities, and advocacy programs to showcase client success.
  • Define KPIs, track ROI, and refine strategies through a data-first approach.
  • Lead ad hoc marketing initiatives to support evolving business priorities.

Requirements:

  • 5+ years of B2B marketing experience, including 3+ years in a SaaS leadership role.
  • Proven track record in scaling demand generation and digital growth.
  • Strong leadership with experience managing small, high-impact teams.
  • Strategic yet hands-on—comfortable executing campaigns while driving vision.
  • Exceptional communicator and storyteller, simplifying complex SaaS products into compelling narratives.
  • Data-driven mindset with expertise in HubSpot, Salesforce, Google Analytics, and related tools.
  • Ability to thrive in fast-paced, high-growth environments with agility and adaptability.

Preferred:

  • Background in analytics, BI, or data-focused SaaS.
  • Knowledge of the Australian SaaS market and experience scaling globally.
  • Experience in building customer advocacy or thought leadership programs.

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