Director of Data-Driven Experiences

2 days ago

Taguig, National Capital Region, Philippines beBeeOmnichannel Full time ₱900,000 - ₱1,200,000

Experience Mapping Director Job Summary

The Experience Mapping Director is responsible for leading teams in orchestrating data-driven experiences across paid owned and earned media that adds value to clients' businesses.

This role requires a strong understanding of digital marketing, customer journey mapping, and analytics. The ideal candidate will have experience in developing integrated omnichannel experience plans, mentoring juniors, and possessing excellent communication skills.

Responsibilities:
  • Lead in proactively spotting digital opportunities in the categories clients play in and inspiring the team to develop the work needed to capture identified opportunities.
  • Demonstrate the effectiveness of the experiences created within the business unit and get recognition in the marketing industry, inside client organizations, and within the MWG network.
  • Ensure that more junior members of the Mapping team provide reliable guidance on emerging technological context to the rest of the business unit and have ready access to relevant data points.
  • Become the go-to partner to consult for digital solutions to business problems by Executive and Senior Brand levels.
  • Lead mapping teams to deliver precise output needed to create effective experiences.
  • Set standards for kinds of experiences aspired to achieve and inspire junior members of the team to keep creating effective output.
Required Skills and Qualifications:

The ideal candidate will possess the following skills and qualifications:

  • Excellent oral and written communication and presentation skills.
  • Analytical skills.
  • Ability to effectively communicate with data analysts, technical analysts, and business experts while being able to translate technical concepts to non-technical audiences.
  • In-depth experience in customer journey and patient journey mapping.
  • In-depth experience in analyzing data from paid and free data sources and generating insights to inform experience strategies and set KPIS for proposed experience plans.
  • Working knowledge of fundamentals of SEO, Google Analytics, and digital performance marketing.
  • Mastery in development of integrated omnichannel experience planning.
  • Ability to mentor juniors in technical and critical thinking skills.

Qualifications:

  • Graduate of business, advertising, marketing, communications, or analytical-related course.
  • At least 4 years of collective experience in digital marketing - social media strategy, media operations/planning, analytics research, and/or UX.

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