IT Product Marketing Lead

1 week ago

Makati City, National Capital Region, Philippines beBeeMarketing Full time ₱3,500,000 - ₱4,500,000
Product Marketing Specialist

We are seeking a seasoned professional to lead the growth and adoption of our IT solutions, software, and services.

Main Responsibilities:
  • Develop comprehensive go-to-market strategies for product launches, market expansions, and feature rollouts.
  • Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
  • Benchmark and refine customer segmentation models to optimize targeting and personalized messaging.
  • Create sales enablement materials that drive revenue growth.
  • Collaborate with cross-functional teams to ensure alignment on positioning and messaging.
Requirements:
  • 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  • Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  • A proven track record of launching and scaling technology products globally.

Tech stack: Proficiency in various technologies such as cloud-based platforms, data analytics tools, and content management systems.

What we offer: A dynamic work environment, opportunities for professional growth, and a competitive compensation package.

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