
Digital Marketing Leader
9 hours ago
We are seeking a highly motivated and experienced Senior Marketing Strategist to lead our performance marketing initiatives. As a key member of our marketing team, you will be responsible for driving data-driven insights and optimization strategies for performance campaigns across all markets.
About the Role:- Develop and execute comprehensive marketing strategies that meet or exceed revenue and return on ad spend targets.
- analyze campaign performance data to identify opportunities for improvement and optimize ad creatives, keywords, and budgets in real-time.
- Leverage Google Ads and Meta platforms to launch and optimize new campaigns, refine keyword strategies, and develop tailored ad creatives to improve conversion rates.
- Work closely with ecommerce and sales teams to drive continuous improvement and incremental growth.
- Ensure consistent and reliable campaign attribution by troubleshooting and resolving tracking discrepancies.
- Minimum 6 years experience as a senior marketer with significant hands-on experience with Google Ads and Meta.
- Proven track record of embodying ownership, humility, structured thinking, data-driven decision-making, problem-solving, attention to detail, excellent communication skills, and analytical mindset.
- Strong understanding of digital marketing principles and best practices.
- A competitive salary and benefits package.
- The opportunity to work with a fast-paced and innovative organization that is committed to making a positive impact.
- A collaborative and dynamic work environment.
Please submit your resume and a cover letter outlining your relevant experience and qualifications.
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